On online app which allows women to select sperm donors by education and eye colour has been denounced as a “denigration of fatherhood”. The London Sperm Bank, believed to be a world first and already legal in Britain, allows users to peruse a ‘wish list’ of desired characteristics such as skin tone, height and race. The company behind the app says the aim is to make sourcing a sperm donor just like any other online purchase. The app has been criticised as “reproduction via the mobile phone” by medical ethicist and pro-life campaigner Josephine Quintavalle who added that it was another step in the “trivialisation of parenthood”.