All the main campaign groups to retain the Eighth Amendment united to issue a blanket condemnation of the decision by Google to ban all advertisements on the 8th referendum. The Pro Life Campaign, Save the Eighth group and the Iona Institute held a joint press conference yesterday where they said the move had nothing to do with preserving the integrity of the election, and everything to do with stopping the No side from winning. “It is very clear that the government, much of the establishment media, and corporate Ireland have determined that anything to secure a Yes vote must be done. In this case, it means preventing campaigns who have done nothing illegal from campaigning in a perfectly legal manner. This decision has been taken because one side in this referendum is afraid it is losing, and wants to prevent voters from being informed,” they said in a statement.
They said the campaign has been marked by attacks on every form of legitimate campaigning the NO side has taken part in, and a complete absence of scrutiny for the YES side. “Despite all of that, the polls have narrowed, and clearly there is fear in establishment Ireland that this referendum will be defeated. That explains the massive pressure exerted on Google, Facebook, and other platforms to deny advertising space to the NO campaign”. This, they said, was scandalous and “an attempt to rig the referendum”.
They concluded: “Online was the only platform available to the NO campaign to speak to voters directly. That platform is now being undermined in order to prevent the public from hearing the message of one side. This is completely unacceptable, and it brings the conduct of what had, heretofore, been a civil campaign into severe dispute”.
Earlier in the week, transparency campaigner, Gavin Sheridan, predicted the No side would win and would do so in part because of their large advantage in online advertising. He issued a clarion call to yes campaigners to increase their spending on those platforms massively to catch up. Instead, it seems, they simply applied pressure to the internet giants who very quickly buckled.