A Franciscan priest was killed in a hail of gunfire on his way to celebrate Mass and provide sacraments in a rural Mexican village known for drug cartel conflicts.

Fr. Juan Antonio Orozco, 33, was struck June 12 in the late morning as he drove in a rural region of western Durango state, where “he entered the crossfire of two groups fighting over the Durango to Zacatecas highway,” Bishop Luis Flores Calzada of Tepic said in a brief social media post. The bishop included a photo of the victim, wearing white robes, lying in front of a red pickup that identified the Franciscans’ parish ministry. The truck had several bullet holes.

Franciscan Fr. Gilberto Hernández, spokesman for the Order of Friars Minor, said the slain priest had travelled to celebrate Mass in a rural village. Orozco was one of three Franciscan priests serving the Santa Lucía de la Sierra parish in a rugged and isolated part of Zacatecas state. The spokesman said no threats against Orozco had been made, even though the region has public security issues.

The violent death of Orozco — known locally as Padre Juanito — marks the latest killing of a priest in Mexico. At least 29 priests have been killed in Mexico since 2012, according to the Catholic Multimedia Center.