A pro-life film [1] has exceeded all expectations [2] becoming the fifth most watched movie in cinemas in the US on its opening weekend.
Forbes reports that Unplanned, a $6 million-budgeted film, about a former Planned Parenthood clinic director turned pro-life activist, earned $2.72 million on Friday, setting the stage for a likely $7.25 million debut weekend.
The movie did unexpectedly well despite receiving an R rating [3] and an almost complete lack of coverage from the media, as well as overcoming numerous obstacles [4] to its platforms on social media.